10 things American brands need to know about Latin American markets

Mito Dona Cruces/ @mitodona .- A quick list of 10 tips for American brands that are planning to explore de Latin American market.

10.- No, we are not all Mexicans

9. - No, we all don´t like Mariachis

8. - We like animals as much as the next guy. But you don’t have to include them in every tvc you make

7. - Spain it´s not in Latin America, so stop with the flamenco.

6. – It´s not enough to put “Caliente” or any other word in Spanish to adapt you product to our markets.

5. - Actually our last names are not all “Garcia” or “Lopez”

4. - Yes, maybe you need to remove that American flag from your package. Mainly because of all the “love” from the anti imperialist governments.

3.- We are LOCO about social networking sites. The use of these sites has grown 33% in the past 12 months

2.- Our markets are growing. And fast. Like the pharmaceutical market, that has a value of 41 billion dollars

1. - Latin America is a 571 million people market with a combined GDP of 6.1 trillion dollars. If unified it will be the 2do largest economy in the world. So keep an eye on us.